Two companies. One platform.
Every sport in the world.

Promotheus is one of Israel's leading broadcast creative and technology companies. For over a decade, they have been building the visual language of live television — designing AR environments, virtual studios, and real-time graphics systems for the biggest broadcasters in the country and internationally.

They have created broadcast campaigns and graphics systems for Kan, Keshet, Sport 5, YES, NBC Sports, ESPN, and Fox Sports. When a broadcaster needs to raise the visual standard of their sport coverage, Promotheus is the call they make.

Their work on Tour de France coverage for NBC Sports earned an Emmy nomination for sports broadcasting excellence — with Sandbox-powered AR analysis at the centre of it.

Segev Sport are the operators. They are the team in the truck, at the arena, and on the phone when the scoreboard connection drops ninety minutes before tip-off.

Specialists in broadcast graphics infrastructure, Segev Sport provides elite on-air graphics controllers and dedicated technical service for live sport events globally — from premier league football to international basketball to election night broadcasts.

Their work spans football, basketball, cycling, and entertainment — with clients including Sport 5, FIBA Media, IMG, and national and international sports federations. As the official remote graphics partner for the FIBA Continental Cup, they provide complete in-venue rigging and remote operations for host broadcasters across dozens of countries, every season.

What sets them apart isn't just what they build — it's that they operate it, live, under pressure, every time. They know how sport data actually flows from sensor to screen. That knowledge is built into Sandbox.