Deployment news, press coverage, and awards from the team behind Sandbox.
Sandbox is back on air with NBC Sports as the race rolls out of Barcelona — its ninth consecutive Tour de France. Using live race tracking data, analysts recreate breakaways, team tactics and time gaps in interactive 3D.
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For the first time, Sandbox is being used during the FIFA World Cup — ESPN has deployed it for richer visual explanations, tactical storytelling, and player analysis at one of the world's largest sporting events.
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How data is transforming sports broadcasting from commentary into storytelling. Sport has always been about the story — not the final score, not the stat sheet, the story. For decades the best pundits answered the "why" with intuition, a frozen frame and a telestrator pen. That era is over.
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Sandbox arrives on NBC's NBA coverage — the platform's first deployment in major North American team sport. Live AR tactical analysis brings a new layer of basketball storytelling to American audiences.
NBC Sports' Tour de France broadcast — featuring live AR tactical analysis powered by Sandbox — was nominated for an Emmy for Technological Excellence. The first time AR-driven cycling analysis has been recognised at this level.
Two of Israel's leading broadcast technology companies have formalised their cooperation to bring Sandbox — the live AR sports graphics platform — to international networks and federations.
Feature on the AR analysis environment used by NBC Sports and TV2 Denmark across nine straight Tour de France seasons — and what it changed about how the race is covered.
Multi-partner deployment in Vienna integrated KINEXON, Swiss Timing and Hawk-Eye data into a single live broadcast AR layer — a first for the sport.
How Sandbox redefined the visual coverage of world endurance racing with real-time car positioning, strategy visualization, and pit-window analysis.
A behind-the-scenes look at how AR replays of competing planes were overlaid in real time onto the Red Bull Air Race broadcast — turning solo racing into head-to-head drama.
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