Case studies

The proof is in the broadcast.

Nine seasons on Tour de France. NBA on NBC. Emmy-nominated coverage. World championships across cycling, motorsport, beach volleyball and air racing. Here's what Sandbox has done — in production, at scale.

Featured clients
NBC Sports ESPN Fox Sports TV2 Denmark Tour de France FIA WEC Red Bull Star Sports Emmy Nominated
NBC Peacock TdF studio with Sandbox cycling table ★ Latest Cycling
Tour de France × NBC Sports

Emmy-nominated AR — 9 consecutive seasons

Live tactical analysis, rider positioning and stage strategy on the world's biggest cycling broadcast.

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NBC NBA studio with Sandbox AR basketball court ★ Latest Basketball
NBA on NBC

Tactical AR for the NBA, live on NBC

Sandbox's first deployment in major North American team sport — shot charts, player tracking and live play breakdowns, called out on air by the talent.

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ESPN FC analysts at the Sandbox AR table during FIFA World Cup coverage ★ Latest Football
ESPN × FIFA World Cup

Sandbox at the World Cup with ESPN

Live AR tactical analysis on ESPN's FIFA World Cup coverage — Sandbox at the world's most-watched football tournament.

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Red Bull Air Race plane with Sandbox pilot panels Motorsport
Red Bull Air Race

Ghost planes: making solo racing watchable

AR replays of competitors' runs overlaid in real time — turning sequential racing into head-to-head drama.

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FIA WEC race cars with Sandbox telemetry overlay Endurance
FIA World Endurance Championship

A new visual language for endurance racing

Full broadcast graphics for FIA WEC — car positioning, strategy, pit-window analysis in real time.

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Beach Volleyball World Championships Vienna with Sandbox AR overlays Volleyball
Beach Volleyball World Championships

Multi-partner data, on the sand in Vienna

Live AR overlays and player stats — KINEXON, Swiss Timing and Hawk-Eye integrated into a single broadcast.

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TV2 Sport Direkte handball AR table Handball & Cycling
TV2 Denmark

Long-term Sandbox partner — handball and Tour de France

Sandbox integrated into Danish broadcast commentary across multiple sports — same platform, different language, different storytelling style.

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