Live AR Sports Graphics

The AR Platform Powering the World's Biggest Sports Broadcasts

Real-time augmented reality graphics that turn tracking data into live on-air storytelling — trusted by NBC Sports, Tour de France, and Red Bull.

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LIVE — SANDBOX
SANDBOX / ON AIR
Trusted by international broadcasters
NBC Sports ESPN TV2 Denmark Tour de France FIA WEC Red Bull ★ Emmy Nominated
The platform

Live analysis.
Real tactics. In the broadcast.

01 / Live AR

Real-time AR overlay

Analysts physically manipulate player positions and paths on a virtual pitch or circuit — composited live into the broadcast feed.

02 / Scenarios

What-if scenario engine

"What if this rider had taken a different line?" Recreate and replay tactical scenarios in real time, in front of viewers.

03 / Any sport

Any sport, any tracking source

Football, basketball, motorsport, cycling, handball, volleyball. Integrates with the tracking, timing and broadcast systems your sport already uses.

System architecture

How Sandbox connects.

ARCHITECTURE / SANDBOX
Output video Camera Touch screen PRESENTOR RENDER ENGINE AR Render Engine TOUCH SCREEN ENGINE HTML Touch Screen Engine BROWSER BASED Content editor SHOW EDITOR Controller CG OPERATOR Online Database COMPOSITED CAMERA + AR SHARED MEMORY COMMUNICATION
Track record

Proof, on the world's biggest stages.

6
Consecutive seasons powering Tour de France
Emmy
Nominated broadcast — NBC Sports
5+
International broadcasters live on Sandbox
Real-time
Zero replay delay. Composited live into the broadcast.
Case studies

Proven at the world's biggest events

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NBC NBA studio with Sandbox AR basketball court ★ Latest Basketball
NBC × NBA

Sandbox debuts on NBC's NBA broadcast

The platform's first deployment in major North American team sport — live AR tactical analysis on NBC's NBA coverage.

Full case study coming soon
NBC Peacock Tour de France studio with Sandbox AR cycling table Cycling
Tour de France × NBC Sports

Emmy-nominated live tactical AR — 6 seasons running

Real-time rider positioning, stage strategy and what-if visualization on the world's biggest cycling broadcast.

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Red Bull Air Race plane with Sandbox pilot panels overlaid Motorsport
Red Bull Air Race

"Ghost planes" — making a one-at-a-time sport watchable

AR replays of competitors' runs overlaid in real time on the live broadcast, turning sequential racing into head-to-head drama.

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Built by

Built by Promotheus  ×  Segev Sport

Sandbox is a cooperation between Promotheus — one of Israel's leading broadcast creative and technology companies — and Segev Sport, the operations specialists who run live sport broadcast graphics for federations and networks worldwide. Two world-class teams. One platform.

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Request a demo

See Sandbox live in your sport.

Book a 30-minute demo with our team. We'll show you Sandbox running on footage from your broadcast format.

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